Personally, I appreciate that each mobile platform has its own look and feel, design cues, etc. It's what makes using iOS and OSX so nice, at least for me. (But

Personally, I appreciate that each mobile platform has its own look and feel, design cues, etc. It's what makes using iOS and OSX so nice, at least for me. (But this applies more to offline apps, since web-centric apps like Facebook will look similar on every platform. And I agree that apps for every website is a crappy way to go forward.)