The single most important thing in a product name these days is that it needs to be immediately spellable. Surprisingly, this is this single most common mistak

The single most important thing in a product name these days is that it needs to be immediately spellable. Surprisingly, this is this single most common mistake that startups make when choosing a product name. "Hey, check out my site biivo.com!" "Ok, type-type-type... Uh, it's a domain squatter's parking page." "No, it's spelled with two i's and only one v." "Ohhhh. let me try again..." The day I registered Twiddla.com, I also registered Twidla.com and a few other misspellings. People in the UK sometimes try going to Twiddler.com and there's not much we can do about it. Fortunately, we're the #3 Google result for "Twiddle", and we get about 5% of our search traffic from that keyword. It's hard to imagine how much traffic these startups with missing letters and intentional misspellings are missing out on.