The flip side of this is that technology has enabled more and more mediocre companies to stay in business. All companies will be mediocre at some point; tech en

The flip side of this is that technology has enabled more and more mediocre companies to stay in business. All companies will be mediocre at some point; tech enables latching at that state and coasting. Jack Welch codified the rules for living off the stored energy in a formerly-good company's flywheel and that's been the standard. Not to be rude, but touting Apple's brilliance at design is a bit of buying PR-propaganda spiced with cynicism about leaving buttons off things. I saw the transition back to Jobs' leadership indirectly, through people I sort of knew online leaving Apple. It struck me then as Welch-ism writ large.