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Ask HN: Difference between selling benefits vs featuers
I am basically a dev. but I do have a SaaS product, which is selling. But my sales skills are not good, and hence conversion rates are low.
One advice I get from people is sell benefits not features.
Could someone please explain via example, how to do the above.
- dandrews 13y agoO Bog, how I despise semantically null product briefs that promise to "synergistically increase your profit potential" or "apply market-leading holistic techniques to help build world-class infrastructures" or whatever. Please, please, just tell me: What does your product do?
- gane5h 13y agoSay I'm trying to sell water. Features: Liquid at room temperature. One oxygen atom, two hydrogen atoms. Has high specific heat capacity. Benefits: Helps with the balance of bodily fluids necessary for digestion, absorption, transportation of nutrients, creation of saliva, maintenance of body temperature.