Unusual in a relative sense, the same way artists and musicians and movie makers are unusual in any segment of society. There are millions and millions of iPad

Unusual in a relative sense, the same way artists and musicians and movie makers are unusual in any segment of society. There are millions and millions of iPad users; of course most of them are going to use their iPads primarily for consumption. What you are saying is correct, but does not address the author's point, which is that the subset of artists/musicians/etc. who mainly use iPads for their creative/productive output is still very small. Using a Microsoft Surface is in itself unusual. I remember clearly the one time I saw someone using a Surface. It was an usual event. But on my way to work I see tens (hundreds?) of iPads and an assortment of android tablets and kindles. Why was using the Surface unusual, beyond the fact that seeing one was unusual?