I wonder whether perfect names exist anymore. All the short, simple, meaningful names must be gone by now. Whatever you choose, you'll end up with something tha

I wonder whether perfect names exist anymore. All the short, simple, meaningful names must be gone by now. Whatever you choose, you'll end up with something that's either long, irregular, hard to remember, overloaded or otherwise impaired. Which leads me to question: is the company name really that important? Or is myscream.com (squatted) a fine name for an emo icecream vendor?