I would argue that it not only matters how large you build your ‘business’ and how many billions you make eventually selling it, but also how much you care for

I would argue that it not only matters how large you build your ‘business’ and how many billions you make eventually selling it, but also how much you care for your employees, provide value to society and, most importantly, what sort of business you’re building. Instant success is also not necessary, instead, building your business over the course of 150 years is perfectly acceptable. Facebook is essentially a marketing company and time-wasting website, both of which are not exactly highly regarded as businesses go. On the other hand, there are many highly successful and innovative European companies building actual stuff, often founded decades ago as small family businesses and growing slowly and steadily until they firmly occupy some niche on a global scale. And, yes, if you don’t have a PhD, how exactly are you going to be different from your secretary?