Judging from the linked article [1] other competing activities (TV, radio, etc) all seem like discretionary ones, so I would guess that it is referring to "lei

Judging from the linked article [1] other competing activities (TV, radio, etc) all seem like discretionary ones, so I would guess that it is referring to "leisure" reading, rather than reading as part of work. Likely to be mainly fiction too. [1] http://www.prnewswire.com/news-releases/nop-world-culture-scoretm-index-examines-global-media-habits-uncovers-whos-tuning-in-logging-on-and-hitting-the-books-54693752.html http://www.prnewswire.com/news-releases/nop-world-culture-sc...