4 ms·
DSLR's are only the latest in a long string of technologies that have made shooting and editing film both cheaper and far more user-friendly. Compare the expen
by beloch 13y ago
DSLR's are only the latest in a long string of technologies that have made shooting and editing film both cheaper and far more user-friendly. Compare the expense, labor, and expertise required to shoot and chop 35mm versus shooting digital on a DSLR and editing on your laptop! Costs have undeniably gone down for all films, but more so for indies. These costs are a higher percentage of an indie film's total cost than they are for a AAA title, which must pay significantly more for special effects, AAA actors, AAA directors, etc..
Theater ticket prices continue to go up regardless of the type of film. Indie flicks also cost no less than AAA titles in home video. Traditionally, low-cost inferior alternatives compete against the more expensive well-established products on the basis of price. Why aren't indies trying to undercut AAA titles on price to increase their volume?
- sliverstorm 13y agoIt may be that AAA titles are actually pretty competitive on price, through volume! Even if your budget is bigger, you can accept lower margins if you have a bigger audience.
- dragonwriter 13y agoIndie films don't cost less because observed elasticity of price is not such that doing so would increase volume enough to increase total profit.
- deleted 13y ago[deleted]
- wisty 13y agoFilms are sort of a natural monopoly. The winners will have huge budgets thus "better" films. Instead, indies compete for a niche. Niche customers (at least, the ones you want) aren't bargain hunters, but people who pay for their idea of quality.