3 ms·
I agree with you that a name shouldn't hold up progress, but a name can break you. My favorite example was taking the Chevy Nova to the Mexican market. Unfort
by BrandonWatson 17y ago
I agree with you that a name shouldn't hold up progress, but a name can break you. My favorite example was taking the Chevy Nova to the Mexican market. Unfortunately, "no va" in Spanish means "doesn't go." Not the best name for a car.
- yosh 17y agoYou favorite example isn't actually true: http://www.snopes.com/business/misxlate/nova.asp http://www.snopes.com/business/misxlate/nova.asp
- jp_sc 17y agoHowever, the story of the renaming of the Mitsubishi Pajero is not only true but weirder. http://en.wikipedia.org/wiki/Mitsubishi_Pajero http://en.wikipedia.org/wiki/Mitsubishi_Pajero
- alexitosrv 17y agoSimilar case to the Mazda Laputa (in spanish: The Whore) http://en.wikipedia.org/wiki/Mazda_Laputa http://en.wikipedia.org/wiki/Mazda_Laputa
- BrandonWatson 17y agoDamn snopes...it makes for such a great example. I do, however, stand by the notion that a name can have a net negative impact on a product, especially in a day and age when much product discovery comes through search engines.