In my view Premium keyword.com domains are best for services with not much frequent usage (like freecreditreport.com). For servces with repeat usage brand names

In my view Premium keyword.com domains are best for services with not much frequent usage (like freecreditreport.com). For servces with repeat usage brand names are better, thus facebook and amazon are better names than socialnetwork.com or buy.com. So by that logic i think Cofactor.com is a much better choice than the more generic Experiement.com