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Porsche 911 Turbo: ENGINE BY VW or - Your 130 thousand dollar automobile is made by the same people who make your kids 15 thousand dollar automobile. It would
by jamesk2 17y ago
Porsche 911 Turbo: ENGINE BY VW
or - Your 130 thousand dollar automobile is made by the same people who make your kids 15 thousand dollar automobile.
It would turn a lot of people off Porsche and boost VW's brand image.
I think many people are aware that major brands OEM parts from all over.
But there isn't a sticker on the dashboard saying one of the most expensive parts is from a specific maker.
My main point is that Yahoo is transferring a lot of brand equity to Bing. If there was no Bing branding on the SERPs then this would be much less of an issue.
And really, some hackers pop the hood and look at engines but really do most people? Do most people even know how to change their own oil or even bother to?
- froo 17y agoYes, but you miss the point. People own these luxury vehicles BECAUSE of the status associated with them, not because of who produces what parts for the car. So the analogy comparing the Yahoo situation to BMW was a bad one, which was my point - I wasn't trying to say it was a bad move by Yahoo. Time will tell on that one.
- jamesk2 17y agoI think we're disconnected on this because my point is that branding Yahoo results pages with the Bing logo is horrible for Yahoo. And yes, while luxury brands use many parts not specifically made by them, they do not promote another brand who is a competitor. Another analogy maybe? If the Apple iPhone had a splash screen that said "Powered by Microsoft" it would harm the brand. Apple knows this and while my mac is powered by Intel, there's never any "Intel Inside" branding.