I agree that there is more tie-in than we’d al like, but given Apple users’ tendency to spend more, image of enjoying the finer things — especially good design,

I agree that there is more tie-in than we’d al like, but given Apple users’ tendency to spend more, image of enjoying the finer things — especially good design, etc and notably with Android image of lagging when it comes to integration, and platform segmentation… I’m not convinced that it’s going to play against those manufacturers as much as you are saying. Then again, we are both biased, in opposite direction. However, with rumors Telsa is also joining the Apple side, it sounds like an uphill battle for Android. I can’t imagine Apple effectively tying them — it's too easy for them to launch a distinct collection with exactly the same models, different brands and an Android connexion. They already do for far less compelling reasons. It’s actually a gambit like you find a lot in two-sided market approach (say, like that airline alliance ties with that credit card for miles).