I think this is a matter for regulation because unlike a regulation deciding what you can and can't do, this is a regulation of advertising your product. App de

I think this is a matter for regulation because unlike a regulation deciding what you can and can't do, this is a regulation of advertising your product. App developers, myself included, have a responsibility of being honest to customers about what they are getting. Currently many freemium app descriptions tout the "free" and intentionally divert buyers attention from the fact that they have to pay later. Payment advertising is sometimes completely ignored and players feel that they are buying as a form of game play rather than as a buying transaction tied to real money.