In that case, would it be fair to say that Seth knows how to build a brand? :) I rarely learn something deep or insightful from his posts, except perhaps the p

In that case, would it be fair to say that Seth knows how to build a brand? :) I rarely learn something deep or insightful from his posts, except perhaps the power of a consistent message. But you can't deny that, at least when it comes to promoting the brand Seth Godin, he's pretty good.