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Apple's sustainability efforts (and other things like support for blind users) can be seen as being in the interest of profits. The NCPPR's view that Apple sho
by peterkelly 13y ago
Apple's sustainability efforts (and other things like support for blind users) can be seen as being in the interest of profits.
The NCPPR's view that Apple should do the minimum necessary to meet government environmental rules in order to maximise profits is short-sighted. A lot of people care about environmental issues - as well as things like labour concerns with the factories in China. By doing the right thing and addressing public concerns on these issues, Apple enhances its reputation, which can in turn lead to greater profits.
- smsm42 13y agoIf only Tim Cook said that instead of saying "I don't consider the bloody ROI, and if you don't like that, divest". There's a legit approach of going short term, and it may be wrong, and if it is wrong, it can be explained why it is wrong - just as you did. Or it can be shouted down - because how dare those neanderthals ask us questions? I'd rather like to live in a climate where questions get answered, not shouted down.
- gress 13y agoThere comes a point where questions themselves are being used as an abusive form of politics. At that point, a display of anger is totally appropriate. Tim Cook has a responsibility to protect himself as CEO, the company itself, and the other shareholders, from manipulative questioning by a fringe group. He also has a responsibility to stand for the company's values.