This is why I feel that Godin is a niche marketer. When he posts these 'gems', he's speaking to a narrow demographic. Those people who have some sort of visio

This is why I feel that Godin is a niche marketer. When he posts these 'gems', he's speaking to a narrow demographic. Those people who have some sort of vision and are 'still' trying to change the world. Most people are content with their jobs, the security it gives, and the money they take home. Seth is speaking to the ones who want to work for something they believe in and actually do choose what company they send resumes to because it matters to them who and why they will lend their talents to. This is where I'll sound like a Sethapologist: Some say anybody could have written this and that anybody could have ranted and been voted down here, but since it's Seth then the we pay attention. But has anybody really 'ranted' with the kind of consistency and proven results like he has? That's why people listen, and tho it's easy to dismiss what he says as 'just common sense', there will always be those who look to him and his words as inspiration and would have a seed of good management planted in them by it. In that case, he's already done his job and achieved the goal of his post. Something few of us can say we've done. It's been more than a decade since I was in my 20's working a job because I needed the money yet still trying to hang on my ideals for dear life. Sometimes that's what it takes, someone to remind you that it still matters.