The plan is that they have no plan. The plan is to make a bunch of aging executives look foolish after buying the snake oil off the back of some consultant's ca

The plan is that they have no plan. The plan is to make a bunch of aging executives look foolish after buying the snake oil off the back of some consultant's cart of tricks. It betrays a fundamental misunderstanding of the web, its culture, and its infrastructure, and is utterly doomed to fail.