The guy doesn't describe how, on the phone, he did his 30 second pitch to get the meeting... But then, in person his longer pitch was, I license this for $$$ an

The guy doesn't describe how, on the phone, he did his 30 second pitch to get the meeting... But then, in person his longer pitch was, I license this for $$$ and you guys build and market the commercial version. It's an early, and even better version of, "I have an idea for the next Facegrouponwhatsappfloppybird, you should do it for equity!!" If the guy had said, "I'm going to get it bank-rolled and shrink-wrapped and want to work an exclusive bundling deal with you to market to doctors..." then Jobs would have said, "Let's take our sandals off and touch toes."