To an extent that's tough luck for MS. Apple have a bundling strategy. Google have a 'see what sticks' strategy. Linux is open source. Samsung, Apple and anyone

To an extent that's tough luck for MS. Apple have a bundling strategy. Google have a 'see what sticks' strategy. Linux is open source. Samsung, Apple and anyone who wants to sell a tablet needs to compete with Amazon who can subsidize their tablet with ads or book sales or whatever else. MS wouldn't be the first software company to find that their system and method for causing customers to exchange cash for software is losing its potency in light of gradual technology and associated cultural changes. They are a powerful, cashed up, profitable company and this is competition.