Image is a huge selling point for most consumers, though they may not acknowledge it. Agreed. I mean, look at Macs. Granted, Macs have technical merit, but how

Image is a huge selling point for most consumers, though they may not acknowledge it. Agreed. I mean, look at Macs. Granted, Macs have technical merit, but how many people who use Macs actually bought them for technical superiority and how many others bought them because Apple makes them look cool?