Agreed. Remember the old printers, and how the paper had holes on the sides, and was just one continuous sheet? Imagine if magazines were printed that way, so

Agreed. Remember the old printers, and how the paper had holes on the sides, and was just one continuous sheet? Imagine if magazines were printed that way, so you didn't flip pages, but instead you just kept folding back a part of the endless paper and reading on. That's how I feel with infinite scroll. I like flipping magazine pages like I enjoy clicking links. I don't know what it is exactly, it just feels more natural, and organized. There are exceptions though. If I'm using an iPhone, endlessly scrolling through my inbox, or song list (with the ability to tap to a particular letter), works incredibly well. Then again, touch screens in general feel great with infinite scroll. It's a tricky situation, and really depends on the device and content.