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While I can't get too upset at CNN for not having a typography expert on speed dial, that slideshow is honestly pretty terrible. - American Airlines famously u
by mortenjorck 13y ago
While I can't get too upset at CNN for not having a typography expert on speed dial, that slideshow is honestly pretty terrible.
- American Airlines famously used Helvetica for decades, but the 2013 rebrand (shown in the picture) uses a newer humanist sans family.
- Evian's logotype shares some of Helvetica's proportions, but it's clearly a different type family (the terminals on the 'e' and 'a' are totally different), possibly a highly customized Frutiger.
- Staples does use Helvetica, but that sign doesn't! I'm not sure if that's from some aborted redesign, cut-rate sign contractor, or what, but compare the size of the counters (open spaces) on both the A and the P: http://static01.nyt.com/images/2014/01/02/business/ADCO/ADCO-videoSixteenByNine1050.jpg http://static01.nyt.com/images/2014/01/02/business/ADCO/ADCO...
- It looks like Skype is using Helvetica Rounded, which is fair (it was added over 20 years after the original Helvetica family), but it's worth pointing that out instead of having an unrelated caption.