Here's a good piece about why it didn't work at Etsy: http://danwin.com/2013/01/infinite-scroll-fail-etsy/ http://danwin.com/2013/01/infinite-scroll-fail-etsy/

Here's a good piece about why it didn't work at Etsy: http://danwin.com/2013/01/infinite-scroll-fail-etsy/ http://danwin.com/2013/01/infinite-scroll-fail-etsy/ A presentation that goes into some of these results is here: http://mcfunley.com/design-for-continuous-experimentation http://mcfunley.com/design-for-continuous-experimentation