I'm usually on a low carb diet and I jog/weightlift a lot. Normally, I aim for about 4000-5000 calories/day, so I may be atypical of your average American. Also

I'm usually on a low carb diet and I jog/weightlift a lot. Normally, I aim for about 4000-5000 calories/day, so I may be atypical of your average American. Also, my nutritional goals are high poly/mono fats, high protein, high fiber, and low sugar/starches. The carb content in these bars bother me (42g/bar x 5 bars a day), and I'd prefer bars with more fiber and significantly less sugar even if that means it'd taste more like bark. Compared to the same weight of almonds, for example, these bars have 25% less protein, ~4x more sugar, 1/3 the fiber, slightly more saturated fat, and significantly less mono/poly. Now I know almonds aren't substitutes for meals, but when I'm lazy to make or buy a meal and am looking for convenient finger food, this is what you'd be up against. I understand that meal replacements that look and taste like chocolate chip cookies are appealing. These bars seem like a tastier version of your typical chalk-like protein bar. I think if you cut back the carbs, you might be able to stand out in that market.