Because websites are there to be looked at, people who are just going about their lives are not. Whether your or my ideal includes it, a deft sense of social s

Because websites are there to be looked at, people who are just going about their lives are not. Whether your or my ideal includes it, a deft sense of social signalling is one of the precise things we humans are both (a) good at and (b) judgmental of. On the African savanna, it evolved as an incredibly useful and efficient tool for deciding if another human was friend or foe.