Although in "the rest of the world", where I'm from, you have the option of buying the mobile separately, and then paying for a separate contract (or top-up sim

Although in "the rest of the world", where I'm from, you have the option of buying the mobile separately, and then paying for a separate contract (or top-up sim cards), the upfront cost of a new top-of-the-line mobile devices is much higher (iPhone 5S 700 EUR), so most people I know end up choosing the contract+phone option anyway.