Jobs is one of the most deliberate, careful and calculated when it comes to public statements. More on PR see http://www.paulgraham.com/submarine.html http://ww

Jobs is one of the most deliberate, careful and calculated when it comes to public statements. More on PR see http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html While the post highlights the PR bit you can see though, it does include a couple of useful links with good insights about the role of design in the product development process.