When I look at the other suggestions there seems to be this idea that your Mom and Dad are suddenly going to start smoking pot if it's legal. I doubt that. So

When I look at the other suggestions there seems to be this idea that your Mom and Dad are suddenly going to start smoking pot if it's legal. I doubt that. So the ideas that mimic Coke or Beer branding don't do much for me. If it were me I'd target the younger audience and use humor. Shoot for the energy drink audience who've gotten themselves so hyped up that they probably need it. Maybe use some of the footage from those old 50s films where everyone ends up dead at the end from pot use. Then follow it with a tag line like "Marijuana...It's not just for crazy people who jump out of windows anymore!" I admit, I do love the back of the box in the article. There's some real mileage to be gotten out of "Alcohol is way more dangerous". But I can't see using that in the initial marketing since any decision to legalize would be preceded by a long debate that would certainly put those points in the public concious.