How about these use-cases: * Reminder to take your medication * Alerts for urgent municipal job opportunities * How far away is my nearest bus? * Reminders

How about these use-cases: * Reminder to take your medication * Alerts for urgent municipal job opportunities * How far away is my nearest bus? * Reminders to take your new baby to get vaccinations * Motivation to quit smoking * Interactive customer service / hotlines / health lines We send text messages to millions of people who certainly appreciate (date I say, love) getting them.