Texts from companies can be great when they're informational, e.g. parcel tracking, appointment reminders ('the engineer will arrive in the next 30 minutes') an

Texts from companies can be great when they're informational, e.g. parcel tracking, appointment reminders ('the engineer will arrive in the next 30 minutes') and so on. But these are all better IMO when they are accompanied by an actual real phone number that you can contact in case of a query. So in my eyes, short codes are worse.