I think it depends a lot on solicitation. If the message is not providing value to the recipient then it's obviously intrusive. This is a much more powerful eff

I think it depends a lot on solicitation. If the message is not providing value to the recipient then it's obviously intrusive. This is a much more powerful effect than normal since texting is so intimate. That said, it's quite likely that in circumstances where the sender represents someone with the interests of the recipient in mind then it can be reassuring. Consider, for instance, reminders about an appointment with your dentist. Totally automated system, needs a shortcode at scale, but very trustworthy.