You can have any preferences you care to, but it's valuable to assimilate the fact that many people don't share them. There are many use cases for B2C text mes

You can have any preferences you care to, but it's valuable to assimilate the fact that many people don't share them. There are many use cases for B2C text messages where the customers will be ecstatic to get the message. An example near and dear to my heart: many people appreciate automated appointment reminders. e.g. "Reminder: Fido's appt with Vet Bob is at 3 PM Tuesday. Text back 1 to confirm or 5 to cancel." One of my most common customer support inquiries is "Bob Smith came in for his appointment today and said he didn't get a reminder for his appointment like usual. He was upset. What gives?"