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What SaaS/Software are you building for Enterprise? in what domain? I have worked at Enterprise all my career. Based on my experience, 1. Determine what domain
by akg_67 13y ago
What SaaS/Software are you building for Enterprise? in what domain? I have worked at Enterprise all my career. Based on my experience,
1. Determine what domain you want to focus on.
2. Understand the pain points of enterprise customers in that domain. Understand what competitors are doing. Immerse your self in that domain. Trade magazines, events, user groups, forums, competitors literature, corporate and influencers' blogs. Hangout where enterprise customers hang out in that domain.
3. Start forming opinions and start sharing through blogs, events, article writing, and speaking and interacting with industry influencers.
4. Based on the pain points you find out, narrow down to the ones you want to focus on. Start focusing on those pain points in your communications, become an authority on identifying and recommending suggestions to address them.
5. Develop a very basic MVP style product with minimal essential features that addresses the pain point area you own.
6. Keep doing #4 publicly. In one-on-one conversation with enterprise customers (avoid competitors and channels at this point) start dropping hints that you are working on a solution and looking for enterprise customers to be alpha/beta partner.
7. Give access to the interested people, communicate frequently, address the feedback and keep building.
8. Ask the enthusiastic ones for becoming reference and deploying in their organization at very low cost and as proof of concept. Focus on 1 or 2 beta testers, amaze them, get them to deploy your product, issue you a PO.
9. Write white paper and collateral resources on different solutions and configurations used by beta customers. Get some testimonials.
10. Start dropping hints about the customers doing beta test to generate interest and buzz. Get more people to start trying your product.
11. Rinse and repeat.