very accurate assessment of the news business. the big issue is that trends in online advertising (more mobile, programmatic) is driving prices to zero. nativ

very accurate assessment of the news business. the big issue is that trends in online advertising (more mobile, programmatic) is driving prices to zero. native has an impact but its grains of sand compared to the the waves of these bigger trends. the point that the middle is the death trap of content is 100% spot on. i own a content site in the middle and i'm taking the advice in this article to heart.