Sounds like public-relations-101 speak. Same as big oil advertising green initiatives. They can counteract sentiment with PR but they can't change who they are:

Sounds like public-relations-101 speak. Same as big oil advertising green initiatives. They can counteract sentiment with PR but they can't change who they are: a company that tracks buyers without consent. "You tell me whar a man gits his corn pone, en I'll tell you what his 'pinions is." [1] [1] http://paulgraham.com/cornpone.html