The main problem is that most consumers don't really care about openness, functionality and anything that requires a bit of brain power to understand. They get

The main problem is that most consumers don't really care about openness, functionality and anything that requires a bit of brain power to understand. They get a TV, smartphone, PC - it works, cool. That feature is missing - oh, shucks, whatcha gonna do? It was probably too hard to implement anyway, right? Which is why ecosystems exist - once people learn how to use that one simple system, they'll tend to buy stuff from the same company for convenience's sake. Most poeple don't want to figure out how to install apps, why this web page isn't displaying correctly, or how to make those mp3 files smaller.