> ever had to come up with a decent original logo? Yes, don't under-estimate the time-cost of this for non-designers. I tried it once. The design sucked, I

> ever had to come up with a decent original logo? Yes, don't under-estimate the time-cost of this for non-designers. I tried it once. The design sucked, I got advice and got totally lost in a 3 day tour of typography and colour theory. In the end I think it looked ok but it was a lot of effort for apparently 'not much' output. However as others have pointed out this kind-of presentation IS important and totally worth it.