I view a project as a whole: its face, its code, its features. If people can criticize elegance or efficiency of the code, why can't they criticize elegance or

I view a project as a whole: its face, its code, its features. If people can criticize elegance or efficiency of the code, why can't they criticize elegance or efficiency of its brand? Rails, for instance, is an example of a project where people did not just "do code", but also promoted best practices, designed a nice website, created a blog etc. That inspired Ruby & RubyGems to ultimately have nice websites and logos, contributed for free by professional designers. Any open source project will help more people if it has a friendly face: well-documented code, nice logo, well-written articles explaining motivation behind technical decisions and so on. All of this contributes to the project's overall utility.