It's not hard to follow - it's just that your dressing up your own negative opinion under the guise of 'the PR perception'. There is no objective thing that ca

It's not hard to follow - it's just that your dressing up your own negative opinion under the guise of 'the PR perception'. There is no objective thing that can be called 'the PR perception'. Also I see you have chosen to repeat the falsehood iBeacon holds little value beyond advertising. That's just a statement about your lack of understanding of potential of the technology, but you say it as if it reflects poorly on Apple instead of you.