Agreed - how do we know the value difference for a "user" of Zappos and a user of whatsapp (among other dimensions)? This graph is not very insightful, it's jus

Agreed - how do we know the value difference for a "user" of Zappos and a user of whatsapp (among other dimensions)? This graph is not very insightful, it's just visualizing the easy way to look at and quantify the purchase.