This sort of integration of everything reminds me of Microsoft, where they seem to want to integrate everything, sometimes this worked out well and sometimes it

This sort of integration of everything reminds me of Microsoft, where they seem to want to integrate everything, sometimes this worked out well and sometimes it didn't. Internally a lot of it makes technical sense - reuse of existing libraries, services, components, thus lowering of support and development costs - but on the outside it just looks like vendor lock in.