3 ms·
Probably a good deal for both companies. Microsoft wasn't going to organically grow their search platform fast enough without a marketshare buy. Yahoo can focus
by jsz0 17y ago
Probably a good deal for both companies. Microsoft wasn't going to organically grow their search platform fast enough without a marketshare buy. Yahoo can focus on the other services they own and maybe figure out how to make them more a more cohesive offering. There was way too much redundancy between the two companies for a straight buyout to ever make sense. I don't think Google will have much to worry about either way. People are set in their ways. A competitor that as "just as good" isn't enough. Google's biggest competitive burden is simply not screwing up.
- misterbwong 17y agoI agree-looks mutually beneficial. Yahoo's strength hasn't been search for a long time and MS is trying to break into that market. Sounds like MS gets more traffic to search and Yahoo gets more traffic to sites where they actually have strength (e.g. yahoo finance, yahoo sports, etc). If I've learned anything about MS over the years it's that they don't break new ground very well but they do a helluva job coming in after the fact and muscling their way up (eg Windows, Xbox, now search...)