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I would suggest than that other industry participants need to come up with better popular names for technologies. Bluetooth is a total clusterfuck from that per

• cromwellian 13y ago
  I didn't say people refer to Wifi as "Airport", I said calling BLE "iBeacon" is like calling Wifi "Airport". That is, calling an IEEE spec by a proprietary trademark. Yes, BLE needs a better name. Still doesn't change the fact that the media almost completely ignore what iBeacon is. I see lots of articles that fail to even mention that it is BLE.
  • mpclark 13y ago
    ...but a better name for BLE isn't "Bluetooth Smart"
  • mrpippy 13y ago
    No one calls BLE "iBeacon". I challenge you to find a reference to an "iBeacon heart rate monitor" or "iBeacon smart watch" iBeacon is just an application/profile/use for BLE, one of many. As for AirPort vs. Wi-Fi, remember that Apple was the first to release consumer products with 802.11b (in July 1999), and there was no consumer-friendly brand name at the time (like what Wi-Fi became). 802.11b is not a consumer friendly name, so they used AirPort.
• deleted 13y ago
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