He hits on some good points and misses on some others to me. Most importantly, the question of why you are building an app in the first place is incredibly imp

He hits on some good points and misses on some others to me. Most importantly, the question of why you are building an app in the first place is incredibly important. However, he's also got to consider each app maker is unique. McDonald's makes an app because they have a marketing budget so large that their strategy is to appear everywhere - including your phone. However, I generally agree with his point that not everyone needs an app, and they absolutely shouldn't be giving us the mobile equivalent of the Javascript popup every time we hit their website (personally, I like the sites that just have a header bar drop down asking if I'd like to install the app that is easy to scroll past). I don't think the web is dead, but I do think mobile apps are the future. The best UX I can imagine based on what is around right now is something like what Facebook is trying to do - apps that deep link to each other without the user realizing they are moving between apps. The key here is that the apps must be specifically designed to maximize the user experience, not just to have an "app." We aren't at that point yet, but remembering where the mobile web was back in 2005 when I got my first data plan compared to now keeps me incredibly optimistic about its future, as does knowing that some of the smartest people out there are thinking about this problem all the time (like the guys at URX).