Surprisingly, in Europe we had that fade two years ago. Every company wanted a Facebook page and a year later an iOS app. Amusingly the marketing departments a

Surprisingly, in Europe we had that fade two years ago. Every company wanted a Facebook page and a year later an iOS app. Amusingly the marketing departments and executives of many companies were out of touch with their audience/consumer as most had a Android phone or tablet. Two years ago many disco, bar, smaller shops, etc. had such native apps. The main point was they all were useless as they lacked a lot of features that there equivalent websites offered. Fast forwards to 2014 (Europe), most such native apps vanished as well as many business related Facebook pages have decreased in popularity or "dried-out". Now, some companies offer hybrid apps for Android/iOS that is basically a WebView that shows a slightly modified version of their HTML5 website.