IMO Yahoo was never a search company anyway. It was a directory of sites and is better positioned like the article says as a media company. It tried to buy it's

IMO Yahoo was never a search company anyway. It was a directory of sites and is better positioned like the article says as a media company. It tried to buy it's way into the search technology market (overture, altavista, inktomi, et al) but they didn't know how to manage and integrate the disparate technologies into one holistic search experience. Yahoo is terrible at managing search technology. Period. It is about time Yahoo stopped pretending to be a search company. Concentrate on growing and monetizing the new media properties they have and they could be very successful. In fact it's the only sane play at this point.