‘Smart quotes’ are actually more typographically ‘correct’; that key on your keyboard is a prime symbol which is NOT the same as an apostrophe or a single quote

‘Smart quotes’ are actually more typographically ‘correct’; that key on your keyboard is a prime symbol which is NOT the same as an apostrophe or a single quote mark. Apart from reducing ambiguity, they also look a lot nicer (in decent fonts), particularly at larger font sizes. I cringe when I see a prime (or ‘straight quote’) symbol being misused on TV or in print.