Charge what you can get away with. There are clients who can pay you $25 per hour which isn't too bad. However you wouldn't charge clients that can throw money

Charge what you can get away with. There are clients who can pay you $25 per hour which isn't too bad. However you wouldn't charge clients that can throw money at a project the same price. It's not always easy to tell but for the best clients money isn't the first concern - a good product is and they're willing to pay a lot more. Try not to leave money on the table. Also don't waste time with small projects. I recently worked out that for clients projects under around $500 I was working a lot harder than for clients projects over $500. Small projects tend to be run by people with little experience who think they can get a lot more for there money than they should - in the end you work out with an hourly rate of $5. This is the biggest lesson I've learnt freelancing. It's basic 80/20 rule stuff but took me a while to think about. (Of course if you're charging directly by hour rather than per project that's less of a concern).