Differentiated experience is the last resort of producers scrambling to avoid their products becoming low-profit commodities. When all products look and feel t

Differentiated experience is the last resort of producers scrambling to avoid their products becoming low-profit commodities. When all products look and feel the same way, competitors can only compete on price, at which point price wars lead to smaller profits for everyone. Producers will always prefer selling ugly, profitable luxury products than standardised, razor-thin-margin commodities.